“Shortly after graduating from the Academy of Arts, I went to St. Martin’s College, London. During my studies I did an internship at brand TATA-NAKA.

After arriving from London, Georgian Fashion Week was established in Tbilisi, where I participated with my newly created brand ATELIER INFORMAL, which I founded with my friend in 2007.Atelier Informal ceased to operate in 2012, but I continued the Informal line and now I produce an affordable clothing line.That same year I established the brand ELOSHI.

I currently have an online store www.eloshi.ge and a workshop. Many famous actresses, models and singers such as Gigi Hadid, Priyanka Chopra, Katie Perry, etc.  wear the Brand ELOSHI.

During the pandemic, I had a lot of free time while I was at home and I also found timefor cooking.Cinnamon rolls are my family’s favorite dessert and I often make them in different variations”- Lela Eloshvili, the Designer.